Lance to Sponsor NASCAR Pre-race Concert

Lance sandwich crackers will sponsor a pre-race performance by country music singer and two-time Grammy nominee Josh Turner on Saturday, May 18, before the 29th annual NASCAR Sprint All-Star race at Charlotte Motor Speedway.

The 90-minute concert will take place in the infield between Turns 1 and 2; admission to the show is free with the purchase of a ticket to the All-Star Race.

The LanceSnack Patrol vehicle will do a lap around the track prior to the concert and will be on site in the Fan Zone throughout the event with samples of new Lance Xtra Fulls sandwich crackers, giveaways and interactive activities.

Lance’s sponsorship is part of the brand’s 100th anniversary celebrations, which include product launches, special promotions and a promise to continue giving consumers “more of what they love.”

Snyder’s-Lance, Inc., headquartered in Charlotte, N.C., manufactures and markets snack foods throughout the United States and abroad, including pretzels, sandwich crackers, potato chips, cookies, tortilla chips, restaurant style crackers, nuts and other snacks.