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At the recent IGA Awards of Excellence in Las Vegas, IGA named Bozzuto’s Inc. the IGA 2017 Licensed Distribution Center of the Year and reach | influence as the IGA 2017 Red Oval Partner of the Year.
Bozzuto’s Inc. received the award for its leadership and innovation in the advancement of the IGA brand in the United States. The Cheshire, Conn.-based distributor logged a number of significant accomplishments in support of IGA in 2016, including introducing IGA to a major metro market with the addition of 17 stores in Philadelphia, and supporting the IGA Coca-Cola Institute’s new Learning Leader program. Bozzuto’s also raised more than $1.5 million for Special Olympics in 2016 through the Hometown Foundation, and more than $6.2 million overall.
This is the seventh time in 20 years that Bozzuto’s has won the Licensed Distribution Center of the Year award. “We are thrilled to be able to bring the President’s cup back to Bozzuto’s,” said George Motel, Bozzuto’s Inc.’s EVP. “The honor is a tribute to the hard work and dedication of our associates and customers. Our commitment to IGA starts at the top of our organization, beginning with our founder, Adam Bozzuto, and continues to today with his son Michael Bozzuto, our chairman and CEO. We are proud and grateful to all of our customers for their loyalty and commitment to the brand.”
Detroit-based reach | influence was honored for its outstanding commitment in 2016 to the advancement of the IGA brand in the independent retailers that IGA serves. IGA Performance Insights, the customized solution created by reach | influence, captures item-level sales data and applies proprietary analytics that enable IGA USA to work with product manufacturing partners to provide incremental, value-added shopper marketing events specifically tailored for IGA retailers.
“It’s not a stretch to say that reach | influence’s innovative, data-driven approach to technology-based promotional concepts is revolutionizing the way IGA goes to market," said Mark Batenic,chairman of Chicago-based IGA. "But it’s reach | influence’s understanding of the needs and challenges of independent retailers — and the trusting relationships they’ve developed — that make them an invaluable partner to IGA."