Grocery Outlet Readies for Major L.A. Expansion

Extreme-value grocery retailer Grocery Outlet Bargain Market is preparing to open 14 stores throughout the Los Angeles area beginning this December, with expansion plans set to continue at a rapid pace throughout 2016.

Unlike other discount grocers, Emeryville, Calif.-based Grocery Outlet offers name brands such as Kraft, Kellogg's, Tide, Tyson, Amy's Kitchen, Naked Juice and many more, with prices up to 60 percent off traditional supermarkets. Company officials said shoppers have saved more than $1 billion on products purchased at Grocery Outlet this year alone, as compared to traditional grocery stores.

"It's fun to watch eyes pop and jaws drop when people come to our stores the first time and see such extreme bargains on the brands they love," said Eric Lindberg, Co-CEO of Grocery Outlet. "There is a reason we label products with discounts over 50 percent as 'WOW' deals. It's often the first thing shoppers say when they realize how much money they'll save."

With its "opportunistic buying model," Grocery Outlet's buyers negotiate directly with manufacturers to buy overstock and surplus products at deep discounts and pass those savings directly on to customers. All products are 100 percent satisfaction guaranteed.

In addition to bringing affordable, healthy options to the Los Angeles area, Grocery Outlet – whose stores are all independently owned and operated – will ramp up in other parts of the country as well following the opening of the 14 L.A. stores.

"Giving back to the Los Angeles community is a big priority," said MacGregor Read, co-CEO of Grocery Outlet, whose grandfather started the company nearly 70 years ago. "As a family-run business, we're proud to say our values are reflected in each of our stores. From supporting little league teams to donating food to those in need, our local owners share our commitment to making a lasting impact." 

The "extreme-value" Grocery Outlet, with 227 locations in California, Idaho, Nevada, Oregon, Pennsylvania and Washington, carries refrigerated and frozen foods, fresh produce, fresh meat, organics, dry groceries, beer and wine, health and beauty care, over-the-counter drugs, household products, toys and gifts.