Hy-Vee Taps Interactions for Experiential Marketing

Hy-Vee has teamed up with retail services firm Interactions to launch a series of experiential marketing events in 50 stores across the grocers operating area. The effort will be expanded to an additional 145 stores throughout the year.

“Hy-Vee is a trusted household name in the supermarket industry, and Interactions is honored to partner with Hy-Vee and provide event services that deliver engaging experiences and build brand loyalty,” said Nicole LeMaire, senior director at Interactions.

As well as the planned events, Interactions and Hy-Vee will develop additional experiential marketing activities, including new store openings, community events and Hy-Vee branded programs.

“We look forward to launching a best-in-class event program that will engage shoppers through unique and interactive in-store and outdoor experiential events," LeMaire added.

Hy-Vee operates 235 retail stores across eight Midwestern states with sales of more than $8.7 billion annually.