Kroger Ups Angel Colón to Senior Diversity Post

The Kroger Co. has promoted Angel Colón to the role of senior director of diversity.

Previously director of multicultural development for merchandising, a role he began in 2008, Colón will also assume the responsibilities for the company’s supplier diversity program. He succeeds Rueben Shaffer, who retired at the end of March.

"Angel has been on the leading edge of Kroger's multicultural merchandising initiatives, as well as our internal resource groups supporting and promoting the needs of our diverse workforce, for nearly a decade," said Tim Massa, Kroger's group VP of HR and labor relations. "We look forward to his continued leadership in his new role, where he will be responsible for Kroger's diversity efforts while also continuing to shape and influence our multicultural efforts."

Colón has held a variety of leadership roles in the grocery industry for 27 years, including product management, direct-store-delivery merchandising, category management, promotions, sales leadership, broker management, regional marketing, customer marketing and ethnic marketing. He joined Kroger in 2008 in his current role, where he established the company's multicultural department and strategic direction. Colón was also a founding member of the KEPASA Associate Resource Group at Kroger's general office, which is an affinity group that empowers, supports and advocates for Hispanic and Latino associates.

Cincinnati-based Kroger Co. employs 443,000 associates and operates 2,796 retail food stores under a variety of local banner names in 35 states and Washington, D.C.

 

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