Harris Teeter is launching a single-store pilot of a cloud-based white label mobile wallet as part of its Express Lane online shopping service in Matthews, N.C., beginning this month.
The grocer is working with Paydiant -- a cloud-based mobile wallet, cardless ATM access and offer redemption platform. The initial deployment will allow Harris Teeter Express Lane customers to use the Harris Teeter mobile wallet, called “HT Express Pay,” to pay for groceries ordered online. Payment will occur from within a customer’s vehicle at Express Lane curbside pick-up locations.
Once the Harris Teeter mobile wallet app is downloaded to the customer’s iPhone or Android smartphone and payment cards are linked to the wallet, the customer will scan a QR code presented to them on a Verifone handheld mobile point-of-sale device. From there, the customer uses the mobile wallet to choose which of their major credit cards to use to complete the transaction, taps the “pay” button, and then a digital receipt is automatically sent to the customer’s mobile device.
“Harris Teeter is an innovative, service-oriented retailer that clearly strives to build and maintain loyalty among its customers in everything it does,” said Chris Gardner, co-founder of Paydiant. “Paydiant’s white-label mobile wallet platform is as much about enhancing loyalty as it is about enabling mobile payments. That is where much of the value lies and Harris Teeter is taking full advantage of those capabilities.”
Later this year, in an industry first for a large retailer, Harris Teeter will also accept other Paydiant-powered mobile wallets from banks and card-issuers in the HT Express Lane.
Upon the successful pilot and in subsequent phases of the deployment, the Paydiant mobile wallet platform will be incorporated into Harris Teeter’s existing consumer-facing mobile application, HT mobile.