Jennie-O Goes Social for the Season

As the social media site Pinterest continues to soar in popularity, the Jennie-O Turkey Store is reaching out to Pinterest fans with dozens of appetizer ideas for holiday party season on its Pinterest page.

From Turkey-Wrapped Asparagus to Pesto Turkey Pinwheels to Buffalo Turkey Roll-ups and many more, Jennie-O Turkey Store is connecting directly with consumers this season to provide a virtual cookbook of recipes and photos.

In another seasonal move that underscores the brand’s embrace of technology, the Jennie-O Turkey Store has teamed up with iGrill during the holidays on a $10-off offer on iGrill’s wireless meat thermometers, which can connect with a phone up to 200 feet away.

While the brand is using social media, mobile apps and new digital-based partnerships, Jennie-O Turkey store is balancing that approach by connecting with shoppers in other ways. Recognizing that consumers are still watching their budgets, the brand provided value-oriented tips, like taking advantage of low turkey prices around Thanksgiving and Christmas to stock up on extra frozen turkeys that can be prepared later for a full week’s worth of meal options.