Macey’s Launches New 'Perks' Rewards Program

Associated Food Stores, Utah’s largest grocery wholesaler cooperative, has launched “Perks,” a new guest relationship program powered by Accelitec software, to its Macey’s stores.

“The Macey’s Perks rewards program is focused on making grocery shopping less complicated and more enjoyable for our guests,” said Jason Sokol, AFS director of marketing. “We designed this with three priorities: ease, convenience and stress-free shopping for our customers.”

The purpose of Perks is to provide shoppers with additional incentives that are above and beyond current offers. The tool will be used to provide strong shopping incentives for Macey’s customers. “We see this program as a way to give customers more of what they want, gaining their feedback and insights quicker so we can provide service in our stores that no other retailer can match,” said Sokol. “With the launch of the Macey’s Perks program, our customers can earn points for a free turkey at Thanksgiving and money that can be put into their ‘happy wallet’ to spend, along with other benefits, in the store.”

Macey’s, which operates 11 stores in the Utah Market, signed with Accelitec in early July to integrate the program into the Retailer Owned Research Corporation point of sale -- a proprietary point of sale solution owned by a group of cooperative wholesalers from across the country.

The Macey’s platform will be part of a larger marketing and advertising push, centered on customer service, community involvement and creating customer value.

Salt Lake City-based Associated Food Stores is an independent retailer-owned wholesaler that provides complete warehouse facilities and services to over 400 grocers throughout the Intermountain West.