Meijer to Go on Festival Circuit

Meijer has joined NFuse 360 Marketing through The Big Bite Tour platform, said to be the largest traveling consumer experience at the nation’s biggest food, barbecue and elite festivals.

The partnership will provide the Grand Rapids, Mich.-based retailer with the status of “The Official Food Retailer” at several Midwestern summer festivals, including the Taste of Cincinnati; Ribfest in Naperville, Ill.; and an event to be named later in the summer. It will receive exposure at the events, along with additional promotion via print, digital and social media.

In turn, Meijer will help promote the tour and its CPG and OTC clients through various methods, including on-site activity at key events.

“We are very excited to be working with Meijer,” said Jay Freedman, managing partner of the Westlake Village, Calif.-based firm. “The retailer is one of the great regional supercenters in the nation. Our goal is to create a memorable experience for the consumers. Now we can enhance that with Meijer and provide consumers in both regions real value.”

This is the fourth big announcement for NFuse 360 Marketing in its ongoing grocery retail partner development plan that includes Giant Landover, Giant Eagle and Tops Markets LLC.

“Our hope is to have a complete alignment across the country for all of our major touring platforms that include The Healthy For Life Tour and The Tailgate Tour,” Freedman said.

The Big Bite Tour will kick off at the beginning of May in Dallas and travels the country through end of August. Since its start nine years ago, the tour has reached more than 47 million consumers at events. By the end of the summer, the tour will create 10  million-plus impressions for tour partners Mentos, Snyder of Hanover, Turkey Hill, Blue Diamond Almonds, Tums, Nestea, Sunsweet, Moore’s Marinade and Allegra .