Roundy’s Launches Burble and Friends Kids Club

Midwest retailer Roundy’s Supermarkets has partnered with Mighty Kids Media to bring Burble and Friends kids club, part of Mighty Kids’ Danger Rangers flagship brand, to Roundy’s Minneapolis-area Rainbow Foods stores. The remaining Roundy’s banners will be launching later this year.

Danger Rangers award-winning cartoons are designed to help educate children and enable them to make better decisions. The brand includes an extensive library of television episodes, music, story and activity books, educational curriculum and an interactive website.

“Mighty Kids Media is passionate about educating children as well as supporting parents, caregivers and educators,” said Chris Smith, CEO of the Charlotte, N.C.-based marketing firm. “We realize their job is a tough one and are committed to provide tools to support their efforts.”

Children will receive a gift upon signing up for the kids club, including a membership card, Danger Rangers wristband and temporary tattoo. They will also receive a free sticker each time they visit a store and show their kids club membership card. Additional benefits include two free Roundy’s cookies on their birthday, a monthly e-newsletter, a seasonal activity magazine, access to the interactive website and coloring contests.

New signs can be found in each Rainbow Foods location with information on the Danger Rangers, some of which feature a QR code that can be scanned with a smart phone to view a Danger Rangers music video instantly. Additionally, during the first four weeks of the kids club launch, Rainbow Foods stores will accept donations for the National Center for Missing and Exploited Children. Parents can sign their children up for the club and also complete a Child ID kit for emergency situations.

Milwaukee, Wis.-based Roundy’s operates 161 grocery stores and 98 pharmacies under the Pick ’n Save, Rainbow, Copps, Metro Market and Mariano’s retail banners in Wisconsin, Minnesota and Illinois.