Tops Bows 2nd ‘Monopoly Collect and Win’ Game

Tops Markets LLC has rolled out its second annual invitation for customers to play the “Monopoly Collect and Win” game based on the iconic Hasbro board game.

The game enables shoppers to play every time they check out at a Tops store. Prizes and money-saving offers worth more than $9 million are up for grabs, with top prizes including a $250,000 cash payout, a $200,000 mortgage payoff, a vehicle of choice valued at $30,000, and a room makeover valued at $15,000. Among the additional prizes are a dream vacation valued at $7,500, $100 a week in free groceries for a year, a $2,500 wardrobe makeover, and a LCD-HD TV valued at $1,500. The game runs through April 16 or while game tickets last.

“Customers really enjoyed playing Tops’ Monopoly Collect and Win Game,” noted Diane Colgan, VP of sales development and marketing at Williamsville, N.Y.-based Tops. “Last year, we gave away incredible prizes to our shoppers, including the grand prize of a $200,000 mortgage payoff. This year, the game is even more exciting, with bigger and better prizes.”

Shoppers can play by getting a free game board at any Tops location, and upon checkout, one game ticket is given automatically. Within the tickets are coupons, instant-win prizes and board markers. Customers’ collected board markers are placed on 19 individual spaces on the Monopoly prize board. A prize is won when a section is completed on any one of 19 individual sections. Customers can earn bonus tickets by purchasing specially marked products with their BonusCards or throughout Tops stores.

Employing new mobile technology, the Northeast regional grocer is making information available to customers though Quick Response Codes (QR codes) found on signage in its stores. Customers who can scan the code with their smartphones will be instantly directed to the most current list of game winners. The list is also available to customers at Tops’ website, www.topsmarkets.com.

“We’re always looking for ways to incorporate the newest technology in our stores,” saud Colgan. “With new winners being announced daily, QR codes allow our customers and associates to quickly and easily gain more information about Monopoly winners.”

Further, the use of social media will allow customers to follow the game online. Players can visit outlets such as Facebook (screen name Tops Monopoly), Twitter (@TopsMonopoly), YouTube (TopsMonopoly10), and the photo-sharing site Flickr (Tops Monopoly) for updates and information on customer winners.

Some participating vendor partners in the game are Pepsi, Kraft, Jennie- O, Sorrento, Procter & Gamble, and Unilever.

Since 1934, over 200 million Monopoly games have been sold worldwide.