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Tops Markets LLC has promoted three of its associates: Jillian Sirica, Kathleen Graim, and Eric Wurl.
Sirica, who is now manager, digital marketing, joined Tops in 2006 as a cashier at the Orchard Park, N.Y., store and has since held various roles both at the store level and the corporate office. Her most recent position was digital media specialist. She has also been a key member of the Tops marketing team, specifically overseeing the development and execution of the grocer’s digital marketing strategies.
In her new role of deli/Carry-Out-Café merchandising and training specialist, Graim will be responsible for working with the directors of in-store merchandising and field specialists to implement new Carry-Out-Café and deli programs and offerings at the store level, as well as providing direction on recipe and program accuracy to ensure consistent execution throughout the company. A key member of the Tops team since 1988, Graim held various store-level roles before becoming a bakery specialist, community relations specialist and store manager at the Warehouse Café. Most recently, she oversaw prepared foods, deli and bakery at the Tops Orchard Fresh store, in Orchard Park, where she introduced programs and offerings that drove double-digit growth in those departments.
Wurl has become director, private brands, in which capacity he’ll grow four key Tops private-brand lines, along with many secondary lines, and collaborate with the in-house Daymon team as well as the merchandising, marketing, decision support, pricing, supply chain and operations teams. Tops offers private-brand items in 97 categories. Wurl joined Tops 13 years ago as an assistant store manager at the University Plaza Tops in Buffalo, N.Y.; rose to become store manager at the Niagara Falls, N.Y., and Orchard Park stores; and then was promoted to district manager. Most recently, he was director of in-store merchandising and execution for the West region.
Williamsville, N.Y.-based Tops operates 173 supermarkets, with five additional stores run by franchisees under the Tops banner. The company employs more than 15,000 associates in New York, northern Pennsylvania, western Vermont, and north central Massachusetts.