Tyson Research: Wing Bars Boost Deli Results

Tyson Deli, a division of Tyson Foods Inc., has released new information touting wing and tender merchandising to help drive retailer success.

According to the Springdale, Ark.-based company, wings and tenders are gaining presence in restaurant menus and are receiving heightened visibility at retail because they have proved to increase top line sales. While fall football and tailgating have typically kicked off wing season, retailers that use visible merchandisers have found success selling wings year-round due to growing popularity of wings for snacks, dinner and entertaining guests.

Based on the results of studies conducted at supermarkets, Tyson believes that wings can help drive top-line sales and bring value to retailers offering more quality products that consumers can grab and go.

Tyson reported that wing and tender merchandising led retailers to witness sales increases of more than 40 percent, with nearly 60 percent of wing sales resulting from impulse purchases. To further increase sales, retailers can create awareness by displaying wings in a highly visible mobile merchandiser during peak store hours. Tyson’s in-store research determined that while 25 percent of customers shop the supermarket deli, 43 percent shop mobile merchandisers in high-traffic areas. Tyson noted that key strategies to ensure successful wing bar sales include offering great-tasting wings, implementing in-store merchandising, bundling wings with beverages, and hiring dedicated staff who are trained and motivated to manage the wing bar.

“In addition to delivering proven results, Tyson is committed to providing actionable insights and strategies to help drive top-line deli sales,” said T FuQua, Tyson Deli brand manager. "Our experience in working with retailers shows that, when Tyson insights are put into motion, deli operators may see astounding results. In fact, participating retailers have seen sales lifts between 28 percent and 35 percent when utilizing Tyson Deli promotions.”