Winn-Dixie Reaffirms Status as ‘Beef People’

Winn-Dixie has introduced The Beef People - Best Beef in the Land Instant Win Game and Sweepstakes on the grocer’s official Facebook page. The game supports Winn-Dixie’s recent rollout of WD Brand Choice Angus Beef to all of its stores.

“Winn-Dixie has always provided the largest variety of freshly cut meats that are continuously aged to perfection and never shipped a day before,” noted Mary Kellmanson, SVP of marketing at the Jacksonville, Fla.-based grocer. “To continue earning the coveted name ‘The Beef People,’ we recently upgraded to choice Angus beef in all of our stores. Through this gaming platform, beef lovers can unite and share with the world their passion for choice Angus beef on Facebook.”

Those who “like” Winn-Dixie’s Facebook page will encounter six cuts of beef sold at Winn-Dixie: filet, New York strip, sirloin, flank, T-bone and rib eye. To win, players must flip and match three out of six cuts of meat on the virtual Winn-Dixie grill.

A total of $5,000 in prize assets will be awarded throughout the sweepstakes, including the opportunity to win free WD Brand Choice Angus Beef for a year, as well as multiple instant winners daily with gift card giveaways ranging from $5 to $100. Winn-Dixie shoppers can try their luck once a day until July 31.

Winn-Dixie is a subsidiary of Bi-Lo Holdings, which employs nearly 60,000 associates in 686 grocery stores and 482 in-store pharmacies under the Bi-Lo and Winn-Dixie banners in Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina and Tennessee.