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Discount chain Family Dollar Stores, Inc. is renewing its software contract with Revionics to extend its services with Revionics Price Optimization in each of its more than 7,600 stores spanning 45 states.
“As one of the fastest growing discount retailers in the United States, we rely on our partners to deliver innovation to support our growth and success so that we can focus on providing more value to our customers,” said Mike Bloom, Family Dollar president and COO. “Over the past three years, Revionics has proven that they are a great partner for Family Dollar through their cutting-edge technology and pricing analytics that protects our strong value perception while assisting us to improve our profitability.”
Family Dollar selected Revionics Price Optimization in 2009 for base-price management and optimization as part of its merchandising initiative, Project Accelerate, which focused on a merchandising transformation in pricing, space productivity, assortment planning and workflow capabilities. For this major initiative, Revionics’ solution provided Family Dollar with sophisticated price optimization software to support its market growth plans, expanded product mix and shopper-centric Everyday Day Value Pricing (EDVP). In addition, Revionics is helping Family Dollar balance competitive and value-based pricing with profitability.
Revionics delivers an end-to-end merchandise optimization solution, developed to enable retailers of all sizes to execute a fact-based Omni-channel merchandising strategy utilizing a comprehensive set of shopper demand signals to enhance financial performance with improved customer satisfaction.