Frieda’s Introduces Flavor Essentials

Frieda’s Inc. has unveiled its new line of Flavor Essentials, a series of fresh specialty produce items including Shallots, Ginger, Jicama, Fingerling Potatoes and Heirloom Tomatoes.

Frieda’s new program will support retailers who carry Flavor Essentials by providing merchandising suggestions, competitive pricing and a national consumer campaign.

“Frieda’s is continuing with our mission to change the way America eats fruits and vegetables by turning specialty produce into must-have ingredients in U.S. homes,” said Karen Caplan, president and CEO of Los Alamitos, Calif.-based Frieda’s. “The trend in clean eating is growing and shoppers are looking to cook more at home while adding more flavor to their daily meals. These five ingredients make a great addition to their healthy menu plans.”

Caplan added that “many shoppers still feel intimidated by these Frieda’s Flavor Essentials, so they don’t buy them. We are here to show they can pair these fresh ingredients together, or feature them individually in everyday recipes.”

With the mission of changing the way America eats fruits and vegetables, Frieda’s has introduced more than 200 specialty items to U.S. produce departments, including Kiwifruit, Spaghetti Squash, Habanero Peppers and Black Garlic, among others. For more information about the Flavor Essentials line, retailers can call a Frieda’s account manager at 714.733.7676.