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Troy, Mich.-based reach?influence will be the exclusive provider of Inmar's cloud e-wallet program for paperless coupons to the independent retail grocery channel where ownership is 50 locations or less. reach | influence is a marketing analytics company focused on shopper engagement and loyalty programs for the independent retailer.
“With reach | influence we’ve found just the team we need to help us further accelerate growth of the Inmar Promotion Network,” said Inmar CEO David Mounts. “We believe their command of the digital promotion ecosystem – combined with their insight into the marketing function of the independent grocery channel – will be invaluable as we work to add retailers to our Promotion Network that already comprises more than 14,000 digitally enabled retail rooftops."
In choosing reach?influence as its channel partner, Inmar placed particular importance on the group’s in-depth understanding of technology and its influence on shopper behavior, their experience in employing data to effectively inform promotion strategy and the success they’ve had engaging grocery retailers in developing and/or enhancing shopper loyalty programs.
“Collaborating with an industry leader possessing such advanced analytics capabilities will enable us to present the very best data-driven solutions for developing shopper engagement programs,” said Eric Green, CEO of reach?influence. “Bringing Inmar’s digital promotion solutions to these retailers will markedly improve their marketing and measurably enhance the shopper experience. It’s a classic ‘win-win.’”
In addition to assisting independent grocers to deploy and manage Inmar-powered digital promotion programming, reach?influence will work with manufacturers to provide online content for these retailers.
Inmar has been in the promotions industry for more than 30 years and currently processes and analyzes more than 2.3 billion coupons and related campaigns annually, an experience which continually enhances its expertise in planning, executing and measuring promotions, according to the company. In addition to providing promotion management, coupon processing, business intelligence and consulting, Inmar closely monitors coupon distribution and redemption across the country and regularly reports on trends and activity in this sector.
As part of its efforts to effectively disseminate information regarding coupon activity, Inmar will host a webinar, “2012 Coupon Trends – Insights and Analysis,” at 11:00 a.m. EST on Feb. 19. Devora Rogers, Sr. Director, Retail Marketing Insights, Inmar will give the presentation.