Set Sales Simmering
The items in Lizbeth Lane Gourmet Cuisine's line of Simmer Sauces are ideal cross-promotional candidates for fresh poultry, seafood and meats — which translates to more in-store sales for retailers. Available in Marsala & Tarragon, Mediterranean Tomato, Lemon Piccata and Roasted Red Pepper & Basil Cream Sauce varieties, the all-natural, gluten-free sauces contain chunks of fresh, wholesome ingredients. Lizbeth Lane offers a variety of POP/POS support materials for the line, which has an SRP of $7.99 per 16-ounce single-use jar. The Southeastern, Pa.-based company also offers retailers support via innovative electronic media, including videos, purchase incentives, newsletters, BOGO promotions, and in-store and online coupons. For more information, visit www.lizbethlanecuisine.com. To view a sales video about the Simmer Sauce line, visit www.lizbethlanecuisine.com/simmersauces.html.
CENTER STORE/BEVERAGES
Raise a Toast
CK Mondavi Family Vineyards' ninth and latest offering is 2010 Moscato. According to John Moynier, a veteran winemaker for the brand, the Moscato has a "sweet, fruity taste, with a floral nose, and ends with a zesty lemon finish." Additional varietals from St. Helena, Calif.-based CK Mondavi include Chardonnay, Cabernet Sauvignon, Merlot, Pinot Grigio, Field Blend, Sauvignon Blanc, Zinfandel and White Zinfandel. The 750-milliliter bottle with a twist-off cap retails for a suggested $7.99, while the 1.5-liter economy-size bottle with a traditional closure goes for a suggested $13.99. For more information, visit www.ckmondavi.com.
CENTER STORE/HEALTH & WELLNESS
No-guilt Noodles
The brainchild of Chicago restaurateur Terri Rogers, NoOodle pasta is made from an ancient Japanese yam-based ingredient and contains no calories, fats, gluten, soy, sugar, starch or preservatives. While the pasta itself is tasteless, its porous nature enables it to absorb any added flavoring, sauces or spices, and it's an excellent source of soluble fiber, according to manufacturer The NoOodle Co., based in Highland Park, Ill. An 8-ounce bag of the pre-cooked product retails for a suggested $2.99; 10-ounce Heat 'n Eat packs in Say Cheese, Please!, Mamma Mia! Marinara and Ultra-Lite Primavera varieties go for a suggested $6.99 each; and the 10-ounce Terri-Yaki Chicken Heat 'n Eat variety retails for a suggested $7.49. For more information, visit www.NoOodle.com.
Kids' New Main Squeeze
Children's snacks will never be the same now that Chicago-based Tropicana has bowed Tropolis. A smooth blend of real squeezable fruit in CherryWorld, GrapeWorld and AppleWorld flavors, the new line offers convenient nutrition in an engaging format. The latest addition to the expanding "Good for You" product portfolio from Tropicana's parent company, Purchase, N.Y.-based PepsiCo, is a good source of fiber and offers 100 percent of the recommended daily value of vitamin C, with no added sugars, artificial sweeteners or high-fructose corn syrup, as well as no artificial flavors, colors or preservatives. A 4-pack of 3.17-ounce pouches with easy tear-off tops retails for a suggested $2.49 to $3.49. For more information, visit www.pepsico.com.
CENTER STORE/REFRIGERATED/ HEALTH & WELLNESS
Their Loss, Your Gain
Leveraging the success of "The Biggest Loser" on TV, a first-of-its-kind, fully prepared, healthy meal option called Simply Sensible by Miami-based Harris Food Group has rolled out in tandem with the life-changing NBC program's 11th season. Consisting of Lasagna with meat sauce, Zing Chicken with brown rice, Pot Roast with mashed potatoes, Mediterranean Chicken with bowtie pasta, and Beef Tips and brown rice varieties — each two-serving meal containing fewer than 250 calories per serving — the American Heart Association-endorsed refrigerated product line retails for a suggested $6.99 per meal. For more information, visit www.SimplySensibleEntrees.com.
CENTER STORE/BEVERAGES/HEALTH & WELLNESS
The Real Deal
A unique aseptic process makes possible the first-ever line of shelf-stable bottled smoothies containing real yogurt. Available in Strawberry, Mixed Berry and Peach varieties, Main St. Café Protein Smoothies from Germantown, Wis.-based Gehl Foods offer health-conscious consumers a sweet, wholesome beverage featuring the same flavor found in smoothie restaurants — but with a six-month shelf life that allows the product to be stored ambient until it's ready to sell. Each smoothie provides 10 grams dairy protein and 30 percent of the daily recommended value for calcium. The SRP range is $1.99 to $2.69 per 11-ounce bottle, while a 4-pack goes for a suggested $5.99. For more information, contact Gehl's Darcy Morter at 262-251-8572, ext. 185 or dmorter@gehls.com, or visit www.gehls.com.
NONFOODS
Crystal Clean
Henkel's Purex Complete Crystals Softeners are 92 percent natural and come in a unique crystal form. The first true innovation in the fabric softener category since it began back in the 1970s, according to Rocky Hill, Conn.-based Henkel, Complete Crystals Softeners aren't oil-based — in contrast to 95 percent of traditional fabric softeners on the market — making them first major entries in the category that are 100 percent safe to use on children's sleepwear, babies' clothes and performance sportswear, as they don't inhibit the flame retardant and wicking properties respectively of these fabrics like oil-based softeners do. Additionally, unlike oil-based softeners, the line won't harm, wear down or discolor fabrics. To promote the product, which is offered in Fresh Spring Waters, Lavender Blossom and Tropical Splash varieties, Henkel is pioneering the deployment within the laundry aisle of LCD screens that will air the company's "World of Crystals" ad on demand. The SRP range is $3.99 to $5.99, and the softeners are available in two sizes, 62 ounces and 32 ounces. For more information, visit www.henkel.com.
Stop, Drop and Refresh
Dr. Fresh Inc., the reviver of the iconic Binaca brand, has now reintroduced Binaca Breath Drops in Peppermint flavor. Now with updated, more contemporary packaging, the fondly remembered product comes in a compact-sized 3.7-milliliter bottle that yields 150 drops and fits easily in a pocket or purse. "We ... hope to bring baby boomers back into the fold through their nostalgia for the Breath Drops," notes Daniel Enriquez, VP of sales & marketing for Los Angeles-based oral care company Dr. Fresh, which acquired Binaca in 2008. A 3-pack retails for a suggested $1.99. For more information, visit www.binaca.com.
FRESH FOOD
A Heritage of Flavor
LoBue Citrus' Heritage Reserve Navel Oranges — a flavor-driven, limited-run navel program — are now available through March. Cultivated by the Lindsay, Calif.-based grower within a subsection of the famous Central Valley citrus-growing region, the naturally colored, never-gassed oranges are taste-tested daily, graded tightly for optimal flavor and packed to order. Because of restricted acreage and yield, the Heritage Reserve program is rolling out to a select number of retailers on an exclusive basis. For more information, visit www.lobuebros.com.
FROZEN/HEALTH & WELLNESS
Color Coordination
Since a variety of colorful vegetables provides a wide range of nutrients, the iconic Green Giant brand from Minneapolis-based General Mills has added four color-rich entries to the Valley Fresh Steamers product line. Additionally, consumers can easily prepare the selections with the aid of the new Green Giant Cook Sensor, which reads "done" when the microwaveable vegetables have been steamed to perfection. Retailing for a suggested $2.39 per 11-ounce standup bag with easy-open tear notches, the line is available in the following varieties: Nature's Blend (baby carrots, green beans, sliced yellow carrots and sweet red pepper strips in an herb-infused extra-virgin olive oil sauce); Farmer's Blend (cauliflower florets, sugar snap peas, julienne carrots and dried cranberries in a butter sauce); Valley Blend (broccoli florets, carrots and golden cauliflower in a garlic butter sauce); and Market Blend (sliced carrots, zucchini, Roma tomatoes and yellow bell pepper strips in an herb-infused extra-virgin olive oil sauce). For more information, visit www.genmills.com.
NONFOODS/HEALTH & BEAUTY
Natural Beauty
The latest shampoos and conditioners from Chatsworth, Calif.-based Nature's Gate feature a gentle, biodegradable sulfate-free surfactant system; an exclusive blend of Seven Healthy Hair Nutrients, including jojoba seed oil, vegetable and soy proteins, and vitamins C and E, to nourish and fortify the hair and scalp; and a fresh new look. Additionally, to promote the fact that the products are never tested on animals, the official logo of People for the Ethical Treatment of Animals (PETA) will appear on the company's eco-friendly packaging, which is made with more than 50 percent consumer recycled materials. Varieties include Aloe Vera Moisturizing and Pomegranate Sunflower Hair Defense, and SRPs range from $7.29 to $14.99. For more information, visit www.natures-gate.com.
CENTER STORE
The Heat Is On
Created expressly for hot-sauce fans, Herr's Hot Sauce Flavored Potato Chips combine the Nottingham, Pa.-based snack maker's popular Ripple Potato Chips with the three-pepper zing of Texas Pete Hot Sauce. The partnership with Winston-Salem, N.C.-based TW Garner Food Co., the manufacturer of Texas Pete, the No. 3 brand of hot sauce in the United States, capitalizes on the growing trend toward flavored chips. The item comes in 1.85-ounce, 8-ounce and 10 ounce bags retailing for a suggested 99 cents, $2.99 and $3.99 each, respectively. For more information, visit www.herrs.com.
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