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    IPC Urging Retailers to Pump up Potato Sales During Potato Lovers Month

    $150K in cash and prizes to be awarded; every entry will receive a free portable DVD/MP3 player.

    As one of the industry's most anticipated retail promotions of the year, the Idaho Potato Commission (IPC) is gearing up for its annual retail display contest, which this year places more than $150,000 in cash and prizes up for grabs along with a free DVD/MP3 player for all qualified entrants.

    Now in its 18th year, the IPC retail display contest continues to attract huge support from retailers from across the country. Last year, the Eagle, Idaho-based organization received some 2,000 entries from around the country.

    "Participating in this contest is a proven way to help boost sales in February, usually one of the slowest months of the year for produce sales," said Seth Pemsler, VP, retail/international, IPC. "Most of the displays end up being so creative and engaging that consumers can't help but buy a few Idaho potatoes and toppings."  
     
    Prize money will be awarded to the top five finishers in three different store categories (with matching category manager prizes):
    .   1st Place winners receive $1,500 each
    .   2nd Place winners receive $1,000 each
    .   3rd Place winners receive $750 each
    .   4th Place winners receive $500 each
    .   5th Place winners receive $250 each

    Further, $100 will be awarded to each of 100 Honorable Mention winners from the remaining entries.

    In total, 115 display contest cash prizes will be awarded, totaling over $22,000. For category managers whose store wins a top prize (first through fifth place), IPC will match the award with a winning prize.

    This year's contest for the first time will enlist the help of Mrs. Dash Seasoning Blends and Molly McButter to help pump up produce department potato sales. A new POS display kit will help fuel retailers' creativity to make a sales-driving product display.

    For more information and official entry rules, visit www.idahopotato.com/retail.

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