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GoodGuide, a San Francisco-based mobile application development vendor, has launched a new iPhone application designed to scan bar codes and provide health, environment and social responsibility ratings of products and companies.
The newest version of the application, available free from Apple’s iTunes App Store, aims at making it easier and faster for consumers to find healthy and environmentally friendly products from socially responsible companies while standing in the aisle of a store. GoodGuide licensed Occipital’s state-of-the-art RedLaser bar code scanning technology for its new application.
“The iPhone application illustrates how we can provide consumers with critical product information when they need it the most — in the store,” said Dara O’Rourke, founder and CEO of GoodGuide. “The service will only get stronger over time as we add more and more product information based on our community’s input.”
According to GoodGuide, the application can help consumers in the store with many common purchase decisions, such as choosing the healthier of two moisturizers, determining ingredients in all-purpose cleaners or learning whether organic product manufacturers have good social practices to go along with their healthy manufacturing processes. Consumers can scan a bar code in the supermarket aisle and immediately see detailed and independently researched ratings for health, environment and social responsibility for over 50,000 products and companies right on the phone.
In addition, by using the new version of GoodGuide’s iPhone application, consumers can help select products to be rated next. GoodGuide will aggregate information about which products are scanned most frequently and use that information to prioritize the products that are rated by the applications.