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    iPhone Mobile App Launched for United Fresh 2010 Attendees

    The United Fresh Produce Association has launched a new mobile application to help attendees of its convention — United Fresh 2010, which will be held this week in Las Vegas — get the most out of their experience.

    The United Fresh Produce Association has launched a new mobile application to help attendees of its convention — United Fresh 2010, which will be held this week in Las Vegas — get the most out of their experience.

    Developed to enable show attendees with iPhones to easily plan their days to make the most of their United Fresh 2010 experience, the app features convention schedules, exhibitor information and product listings, as well as convention news and customized content for each of the four United Fresh market segments: Fresh-Cut Processor, Grower-Shipper, Retail-Foodservice and Wholesaler-Distributor. Users of BlackBerry phones and other Internet-capable mobile devices can visit m.unitedfresh.org on their mobile browsers to experience the same customized features.

    “The launch of this app and mobile Web site represents a new dimension in our trade shows and a bold step forward in the way attendees experience all that the United Fresh show has to offer,” said Ray Gilmer, VP of communications for United Fresh. “The app is just the latest innovation from United Fresh to specifically serve each segment of the produce industry. Convention attendees can have customized, updated content available on their mobile devices, alerting them to new products and exhibitors, programming, and news that directly benefits their businesses.”

    The iPhone app may be downloaded free of charge by visiting the Apple iTunes store and searching for “United Fresh.” Once the United Fresh 2010 icon appears, users must click “Get App” to download the application to their iPhone.

    The mobile app is a key part of United Fresh 2010’s theme of “Winning is Everything.” The event will highlight the innovations, products and technologies needed to build and maintain a successful produce business, focusing on specialized programming for all segments of the fresh and fresh-cut produce industry.

    For more information, or to register for United Fresh 2010, call (202) 303-3400 or visit www.unitedfresh.org.

    Washington-based United Fresh supports the produce industry in managing critical public policy issues; shaping legislative and regulatory action; providing scientific and technical leadership in food safety, quality assurance, nutrition and health; and developing educational programs and business opportunities for members to better meet consumer needs for increased consumption of fresh produce.

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