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    IRI Launches Contest to Find Nation’s Savviest Consumers in Down Economy

    The current recession has created a whole new generation of thrifty consumers who know how to get creative and stretch their dollars. Chicago-bassed Information Resources, Inc. (IRI) has unveiled a nationwide video contest to recognize and reward innovatively frugal shoppers.

    The current recession has created a whole new generation of thrifty consumers who know how to get creative and stretch their dollars. Chicago-bassed Information Resources, Inc. (IRI) has unveiled a nationwide video contest to recognize and reward innovatively frugal shoppers.

    Hosted on www.YouTube.com/SavvyCents, “The ‘Savvy Supermarket Cents’ contest is a way to showcase and reward the hardworking American consumer who knows how to get creative and get the most out of their paycheck,” said Thom Blishock, IRI’s president of consulting and innovation. “We invite people to submit their videos and show us their new habits and rituals when it comes to purchases at the supermarket, club store, mass merchandiser or drug store.”

    The contest aims to identify the consumer with the savviest shopping sense and who exemplifies the smart, downturn-era shopper. Entrants can submit videos through YouTube showing how they cut costs and put their money to work in areas such as health care costs, the grocery store, and beer, wine, and spirits. A panel of judges from IRI and also including mom bloggers Alma Klein of MarketingMommy.net, and Liz Gumbinner and Kristen Chase of CoolMomPicks.com will choose five finalists in each category, including Family, Individual/Single, College, and Couples With no Children, with contribution from YouTube user votes.

    Winners will receive a gift card to the grocery, mass merchandiser, drug store or club store of their choice, courtesy of IRI:

    --Four category winners will receive a $250 gift card
    --One Audience Favorite winner will win a $500 gift card
    --One overall Grand Prize winner will receive a $1,000 gift card

    The contest is open to legal U.S. residents who are at least 18 years of age. Candidates may submit their entries at http://www.youtube.com/savvycents until the final deadline on Oct. 16, 2009. Five finalists will be chosen in each category by contest judges, of which one will be selected as the audience favorite. Category winners and the grand-prize winner will be chosen by the panel of judges, while the audience favorite will be determined by audience votes. For more information and full terms and conditions of the contest, visit http://us.infores.com/Home/SavvyCents/tabid/253/Default.aspx.

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