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Jack Link’s has made quite a splash with its commercials featuring the mythical Sasquatch. The Minong, Wis.-based manufacturer of jerky products is now taking this promotion to the next level with the launch of LivingSasquatch.com, an augmented reality Web site.
The site combines virtual-world technology by having users interact with a figure of the sasquatch, which they can make move, after which users record their interactions and share them via social networking.
LivingSasquatch.com is a playful extension of the “Messin’ With Sasquatch” campaign, which has been featured on multiple platforms.