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    Jennie-O Highlights Iowa’s Legendary ‘Taco Ride’

    Campaign urges consumers to replace beef with ground turkey

    Jennie-O Turkey Store, the maker of Jennie-O products, is highlighting the legendary “taco ride” along the Wabash Trace Natural Trail in the latest cycle of the brand’s “Make The Switch” campaign.

    In an effort to encourage consumers to replace ground beef with Jennie-O ground turkey in their favorite recipes, the brand’s “Taco Ride” television spot pays homage to the local event in which thousands of riders meet weekly and bicycle from Council Bluffs to Mineola, Iowa, to eat tacos.

    “We’re out to show that it’s easy to eat well without sacrificing taste. We encourage everyone to try Jennie-O ground turkey in their favorite recipes to improve the nutritional value while still pleasing the whole family with meals they will love,” said Jen Ehresmann, director of marketing, Jennie-O Turkey Store. “We thank the dedicated ‘Taco Ride’ bicycle enthusiasts for welcoming Jennie-O to the ride and for enthusiastically switching to turkey tacos for an evening.”

    Jennie-O filmed the ride along the 10-mile trail and transformed the destination restaurant -- Tobey Jack's Mineola Steakhouse -- into a Jennie-O turkey taco party, where patrons enjoyed a variety of turkey tacos before the return ride.

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