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Supervalu has deployed patented, custom-printed antimicrobial checkstand belt covers at all of its Jewel Osco stores in the Chicago metro and surrounding areas.
The 180-store MessageWrap installation, from Handstand Innovations, seeks to promote the brand’s new “Gotta Love Lower Prices” campaign along with the retailer’s other innovative in-store signage and multiple TV spots.
“In the highly competitive retail space, finding innovative ways to connect with shoppers can build brand loyalty and sales,” explained Susan Vanderploeg, founder, Handstand Innovations. “MessageWrap is an effective way to reach shoppers during the most critical part of the shopping experience - checkout. Since the product installs in minutes and is totally customizable, it can be used to market any product, service or partnership that will help a retailer improve brand image and store operations.”
MessageWrap combines graphics and messages designed to foster shopper engagement, providing an array of shopper marketing possibilities. The custom-printed checkstand belt cover wraps are an eye-catching way to deliver a retailer’s brand point of view while aligning with individual CPG partner and supplier shopper marketing campaigns.
The wraps are coated with GoodArmor, an antimicrobial solution that helps prevent the spread of contaminants from grocery products and shopper contact; the coating makes MessageWrap more hygienic than traditional checkstand belts.