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Caribou Coffee Co. Inc. will be expanding its retail and commercial footprint in the Chicago area by teaming up with Jewel-Osco, that metro area’s market-leading grocery chain.
To kick off this partnership, Caribou Coffee opened its first retail location last week in Jewel-Osco’s store in the northwest suburb of Barrington, with plans to introduce two additional coffeehouses in Hoffman Estates and Countryside locations in the near future, as well as five additional coffeehouses within Jewel-Osco in 2013.
Through this partnership, Caribou will also introduce its premium packaged coffee throughout the Supervalu-owned grocery chain. These offerings include a broad spectrum of roasts and blends that will provide shoppers with more quality options.
“Our goal is to provide Chicagoans convenient access to Caribou’s best-in-class, premium coffee products, paired with a comfortable, warm and welcoming coffeehouse setting,” said Mike Tattersfield, president and CEO of Caribou Coffee. “This is a significant partnership for Caribou, as it allows us to expand our distribution in one of our key markets and accelerate Caribou’s growth among diverse business units.”
As part of its expansion strategy, Caribou plans to further expand among grocery and mass merchandise retailers nationwide.
To celebrate the openings of the new Jewel-Osco locations this year, Caribou will reward three special fans with free Caribou beverages for the rest of the year, through its official Text-to-Win Sweepstakes.
Founded in 1992, Caribou Coffee Co. operates 585 coffeehouses, including 174 franchised locations, in 21 states, the District of Columbia and nine international markets.