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    Jewel-Osco Sets Earth Day Efforts

    The chain's community cleanup and free bag offering build on a record of environmental stewardship.

    Hundreds of Jewel-Osco associates will help celebrate Earth Day, April 22nd, by conducting environmental clean-up projects across Chicagoland while raising awareness among customers by offering a free reusable grocery bag to the first 200 shoppers at every store that bring in 10 plastic bags to recycle.

    "Since 1940, we have worked to protect our environment and help our customers to understand and join our recycling efforts," said Jewel-Osco president Keith Nielsen. "Today's coordinated efforts are part of an ongoing commitment to help raise awareness about recycling and the need to protect our planet."

    The company is also making monetary contributions to local environmental organizations in the selected project areas, as well as donating Trex benches made of recycled plastics to commemorate the date. The benches will help to serve as a reminder that recycled materials can be put to use in many creative ways.

    Teams of Jewel-Osco volunteers in each of the company's three regional areas of operation, plus its headquarter offices, will engage in roadway cleanup, flower plantings, clearing weeds and other spring clean-up efforts to support Earth Day at select store locations.

    Jewel-Osco was honored for being the first major retailer in the Chicago area to begin grocery bag recycling and the first food retailer in this market to use egg cartons made from 100 percent recycled fibers, among other initiatives.

    The Melrose Park, Ill.-based Supervalu subsidiary operates 184 stores in Illinois, Indiana and Iowa with additional fuel centers at select locations.

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