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Chicago area Jewel-Osco stores will phase out a quiet but popular practice that allowed customers to use expired coupons, according to local press reports.
Beginning May 1, Supervalu’s 186-store, Melrose Park, Ill.-based subsidiary’s stores will no longer accept expired coupons, and instead hope that customers will take advantage of other money-saving promotions.
Jewel-Osco spokeswoman Karen May was quoted as saying that the practice of accepting expired coupons is being discontinued in light of “the wide range of in-store money-saving opportunities, including the use of Jewel-Osco's Preferred Card, regularly advertised sales, availability of online coupons, and special in-store promotions."
Jewel-Osco stores will continue to accept valid coupons, which customers use by the thousands every day, May added.
The Chicago’s market leading grocery chain’s expired coupon policy changed a year ago, according to the report, but not all of the stores enforced it.