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Jim Beam has enlisted actress Mila Kunis as the brand’s new global partner and spokesperson, with Kunis playing a lead role in Jim Beam’s “Make History” multi-media brand campaign.
As the brand’s first-ever global marketing initiative, Make History will premiere three new television commercials featuring Kunis in the U.S. in mid-February and will roll out in markets worldwide over the next few months. Kunis will also be featured in retail materials and content on Jim Beam's website, Facebook page and Twitter feed.
Citing the campaign as a “new era for the brand,” Kevin George, SVP and CMO at Deerfield, Ill.-based Beam Inc., added that "Mila's love of bourbon, her appreciation for the authenticity of our brand, her warm personality and her global relevance to our Make History campaign make her the perfect partner.”
The television spots, which were created by San Jose, Calif.-based FutureWorks, will feature the brand’s full portfolio, including Jim Beam White, Jim Beam Black, Devil's Cut, Jim Beam Honey, Jim Beam Maple, Jacob's Ghost Aged White Whiskey, Jim Beam Signature Craft and Red Stag by Jim Beam.
"As a fan of bourbon and a huge proponent of making history, I am thrilled to be the newest member of the Jim Beam family," added Kunis.