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DCI Cheese Co.’s “Give Yourself the Royal Treatment” will enable one grand-prize-winning fan of Joan of Arc, the Richfield, Wis.-based company’s imported French cheese brand, to receive free maid service for one year -- a $2,000 value.
Through March 31, contest entry forms and a Joan of Arc recipe will be available in the specialty cheese section of participating grocers as well as online at www.dcicheeseco.com/JoanofArc. Additionally, shoppers with smart phones can connect directly to the promotion’s website for recipes, wine pairings and a coupon through the promotional materials’ smart phone tag.
Joan of Arc is the oldest trademarked brand of French Brie available in the United States. The brand also offers such other classic French varieties such as Camembert, Coulommiers, goat Brie, soft Chèvre and Roquefort.
“This promotion was created to make high-quality cheeses like Joan of Arc much more approachable to the average consumer,” said DCI marketing manager Katie Jury. “Brie is such a great cheese, but Americans tend to view it as a food meant for special occasions. ‘Give Yourself the Royal Treatment’ encourages consumers to throw that idea out the window. We’re hoping they treat themselves like royalty by consuming Joan of Arc’s authentic French cheeses with greater frequency.”
Details about the promotion, including full contest rules, can be found at www.dcicheeseco.com/JoanofArc.