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Retailers seeking to attract more affluent, convenience-seeking shoppers to the center store meal solutions department are in luck, thanks to a free webcast on deck for this Thursday, Sept. 30, at 2 p.m., ET, that will outline strategies and tips to generate breakthrough category growth.
Yours truly, Jim Dudlicek, will open the webcast with a rundown of the latest need-to-know Center Store trends, while event sponsor ConAgra Foods will unveil an integrated solution retailers can incorporate to create a completely new category that includes microwavable and other on-trend convenience-oriented meals.
During the session, participants will learn:
- How positioning select Center Store convenient meal options, such as lunchbox staples, near related shelf-stable items, improves purchase potential and category growth.
- Innovative insights from ConAgra Foods' director of category leadership, Robert Steed, who will describe a unique and effective approach for retailers to implement that delivered a 15 percent lift for the category in pilot test stores.
Click here to register and to find out more.