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Jones Soda Co., the Seattle-based beverage company known for its customer-designed packaging, has named Jamie Moore from San Francisco the winner of its “Jonesin’ for a Fiat 500e” summer photo contest.
Chosen from more than 10,000 entries, Moore’s submission (right) won him an all-electric Fiat 500e, surf lessons with Jones-sponsored professional surfer Brianna Cope, and his winning photo will be featured on bottles of Natural Jones Soda in 2014.
The 21-week contest was part of a larger integrated marketing campaign for Jones Soda and the Fiat brand to celebrate the companies’ new products, Natural Jones Soda and the all-electric Fiat 500e, which both launched exclusively in California this summer.
“Not only were we overwhelmed at the number of entries and buzz the photo contest generated,” said Jones Soda CEO Jennifer Cue, “but also with the way the two brands connected with our fan bases. Whether we were working together to do corporate test drives throughout California, appearing at the Vans US Open of Surf or being able to provide new Fiat 500e owners a Limited Edition case of FIAT-branded Natural Jones Soda, we could not have been more thrilled at the response that we’ve received from this collaboration.”
In addition to the grand prize, winners were chosen weekly to receive prize packs featuring Jones Soda and Fiat brand gear and products.