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    K-VA-T/Food City Rolls Out Paperless Coupons

    ABINGDON, Va. -- K-VA-T Food Stores, a regional chain that operates under the Food City banner, said today it will offer paperless, instant coupons. Called "EZ-PIC," the paperless coupon is advertised on store shelves and redeemed electronically at the check-out.

    ABINGDON, Va. -- K-VA-T Food Stores, a regional chain that operates under the Food City banner, said today it will offer paperless, instant coupons. Called "EZ-PIC," the paperless coupon is advertised on store shelves and redeemed electronically at the check-out.

    "Food City is committed to bringing our customers top-quality products at the lowest possible price, and EZ-PIC offers one more way to save," said Steven C. Smith, Food City president and c.e.o., in a statement released today. "In addition to our everyday low prices and ValuCard discounts, this new technology will provide instant coupon savings on items shoppers purchase every day -- but without the need of paper coupons."

    EZ-PIC is redeemed instantly every time shoppers purchase featured products during the one-month promotional period. A growing number of progressive manufacturers have begun offering their coupons through EZ-PIC, Food City noted.

    A completely electronic transaction, EZ-PIC paperless coupons are being touted as an alternative promotional tool for environmentally conscious companies.

    K-VA-T Food Stores operates 95 retail food outlets throughout the tri-state regions of southeast Kentucky, southwest Virginia, and northeast Tennessee.

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