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ABINGDON, Va. -- Officials at K-VA-T Food Stores/Food City here have established a special collection fund to honor Virginia Tech, in the wake of the college's suffering a stunning and deadly attack at the hands of a lone student gunman. The company began the program last week by pledging a $50,000 corporate donation.
"This horrific tragedy has touched us all," said Steve Smith, Food City president and c.e.o., in a statement. "While there are no words to express our sorrow, our deepest condolences, thoughts, and prayers go out to the family members, students, and faculty. April 16 is a day that will forever be remembered in all of our lives."
The company is inviting its associates, customers, and vendor partners to share in honoring the memory of the victims of the tragedy. Contributions can be made through May 12 at all area Food City and Super Dollar Discount Food locations.
"While no amount of money can compensate for the loss of innocent lives, as a community, we felt compelled to use every resource at our disposal to aid in the recovery process," noted Smith.
Working with the university, K-VA-T will contribute 100 percent of the monies collected to those affected by the tragedy, the retailer said.
K-VA-T Food Stores operates 95 retail food outlets throughout the tri-state regions of southeast Kentucky, southwest Virginia, and northeast Tennessee.