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Kashi Co.’s fifth annual Day of Change tour, which kicked off May 29 in Cincinnati has a new partner that’s been generating a lot of buzz for the past quarter-century: natural personal care company Burt’s Bees. The natural lifestyle immersion program/national grass-roots tour teaches people about the importance of holistic health and makes consumers aware of small steps they can take to improve their lives. On this year’s tour, attendees can discover benefits of natural living through the offerings of four interactive tents.
“Our Day of Change tour is an established program that we’re proud to continue offering as a means to educate and inspire individuals to achieve optimal health,” noted Keegan Sheridan, natural food and lifestyle expert for La Jolla, Calif.-based Kashi, a division of Kellogg Co. “In celebrating our fifth year, we are excited to partner with an established leader like Burt’s Bees and introduce people to even more ways in which they can embrace a natural lifestyle.”
“Because Burt’s Bees is dedicated to making people’s lives better every day, naturally, Kashi’s Day of Change tour is an ideal opportunity to come together with a like-minded natural pioneer for a mission we both believe in,” added John Replogle, CEO of Durham, N.C.-based Burt’s Bees.
The tour is free and open to the public. Arriving guests receive a “Passport to Change” featuring helpful tips, along with food and product information, to guide them on their journey through natural living. Next, visitors may participate in four interactive sessions: Taste Here, where they can sample Kashi products; Nourish Here, where they can try Burt Bees items; Explore Here, which features interactive displays workshops on sustainability, natural foods and products, and holistic health and wellness; and Little Steps Here, which encourages attendees to initiate their own personal changes by making a simple pledge online, such as to plan an all-natural meal, get a good night’s sleep, or walk for 30 minutes, as their first step to embracing a healthier lifestyle.
Upcoming cities to be visited by the 2010 Day of Change tour, which runs through Sept. 19, include New York, Philadelphia, Minneapolis, Baltimore, Boston, Chicago, Seattle and Los Angeles.