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As a way to reinforce its identification with more nutritious eating and respect for the earth, Kashi Co. has introduced two initiatives: Natural Nearby, a Web search tool providing instant access to natural goods and services, available at www.kashi.com; and the online Kashi Yearbook, which details the brand’s 25-year history and future goals.
“As we embrace and celebrate 25 years of providing people with innovative foods, we’re ecstatic about sharing our latest initiatives and some useful everyday tools that will help others join us in embracing the natural and healthy lifestyle movement,” said Keegan Sheridan, natural food and lifestyle expert at La Jolla, Calif.-based Kashi, a brand of the Kellogg Co. in Battle Creek, Mich. “We are always thinking of what we can do to further promote positive change and educate, and these unique programs fall right in line with this charge.”
Natural Nearby and its accompanying map will instantly provide relevant local listings and word-of-mouth recommendations on items ranging from leisure activities and food to consumer goods, health and beauty, and services. Site visitors can add listings to the page, in addition to their own personal favorites, to expand the database. The idea behind the search tool is to make it easier to follow a more natural lifestyle, according to Kashi.
The first annual Kashi Yearbook was created to mark the brand’s 25th anniversary as well as provide a comprehensive look at its history, values and social and environmental efforts over that time period.
The brand is additionally a supporter of “180 South,” a documentary showing in select U.S. markets this summer that details surfer and climber Jeff Johnson’s bid to retrace the 1968 journey of Yvon Chouinard and Douglas Tompkins to Chilean Patagonia, and will act as a presenting sponsor for the Kokua Festival 2010, an annual event held to benefit the Kokua Hawai’i Foundation, whose aim is to expand environmental education in local classrooms.
Kashi’s natural, minimally processed products include cereals, granola bars, fruit and grain bars, soft-baked cereal bars, waffles, oatmeal, whole grain crackers, cookies, frozen entrees and frozen pizzas.