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Kayem Foods, official brand of both franks and sausage of the New England Patriots and Gillette Stadium, has rolled out a multiyear sponsorship and licensing agreement to manufacture and distribute Kayem Patriots Franks at retail markets across New England.
Under the new retail agreement, customers can now buy Kayem Patriots Franks at Shaw's Supermarkets, the West Bridgewater, Mass.-based division of Supervalu in Minneapolis. Larger than traditional franks, Kayem Patriots Franks feature Kayem’s all-beef recipe with a unique blend of spices and no fillers, MSG and gluten.
"Enjoying great tasting food is an important part of the Patriots experience, and having Kayem as the official brand of Franks and Sausage allows us to provide quality products at Gillette and now for our fans watching from home," said Murray Kohl, VP of sales for the New England Patriots.
Kayem introduced the new retail Patriots’ frank on Oct. 4 with the launch of “The Ultimate Pats Fan Experience” promotion, which gives fans a chance to win a VIP Patriots experience. The grand-prize winner will receive two mid-field tickets to the Patriots vs. Colts game on Dec. 4, a pre-game official Patriots tailgate, a tour of the field before the game, pictures with cheerleaders, an official Patriots jersey, an autographed football and a chance to retrieve the tee after kickoff. Fans can enter to win on www.Kayem.com or by visiting Shaw's through Nov. 17.
“As the ‘Official Hot Dog and Sausage of the New England Patriots,’ over 68,000 Patriots fans can enjoy Kayem Franks at Gillette on game day,” noted Bob Kufferman, Kayem senior brand manager. “Now millions of New England residents can recreate the same game-day food experience at home with Kayem.”
The largest meat processor in New England Chelsea, Mass.-based Kayem Foods makes Kayem Franks, the No. 1 brand of franks sold in New England, in addition to being one of the top makers of sausage. The company produces more than 100 varieties of hot dogs and 300 varieties of deli meats, sausage and dinner hams under the Kayem, al fresco, Schonland’s, McKenzie, Triple M, Genoa, Jordan's, Deutschmacher, Kirschner, and Essem brands. In 2009, Kayem began manufacturing and distributing the iconic Fenway Franks line of hot dogs, the Official Hot Dog of the Boston Red Sox and Fenway Park.