Keeping it Pure

Pure Bars, which offer ultimate nutrition through simple, raw organic ingredients, have a new look in 2010 — vibrant, colorful wrappers that prominently display the contents of each moist, chewy variety in words and pictures. According to the Holland, Mich.-based company: “[W]e wanted to let people know there’s no need to read the fine print because, well, there isn’t any. We’ve laid it all out there right on the front of the package.” Available nationally, the product line currently comes in Chocolate Brownie, Cranberry Orange, Apple Cinnamon, Cherry Cashew, Wild Blueberry and Trail Mix varieties, with new bars and profiles planned for the near future. The suggested retail price range for 1.7-ounce bar is $1.49 to $1.99. To learn more, visit www.thepurebar.com.