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    Kellogg Unveils Global Corporate Responsibility Report

    Based on Global Reporting Initiative (GRI) G3 Guidelines, Kellogg earns a high score for transparency in four key areas.

    Dress for Success

    The Kellogg Co. has released its first global Corporate Responsibility Report, which provides a transparent and comprehensive accounting of the company's progress, challenges, and future direction in four key areas: environment, marketplace, workplace, and community.

    "Corporate responsibility has always been at the foundation of Kellogg Co. and a key part of our heritage and culture," said David Mackay, Kellogg's president and c.e.o. "More than a century after our founding, we remain a company consumers rely on to provide consistent, high-quality, great-tasting foods. Now more than ever, it's important to do so while minimizing environmental impacts and positively addressing global challenges. Our customers, consumers, investors, and other stakeholders expect it of us -- and we expect it of ourselves."

    Kellogg's Corporate Responsibility Report uses the Global Reporting Initiative (GRI) G3 Guidelines, which provide a recommended framework and indicators for reporting. Kellogg is reporting at a GRI-checked application level of "B."

    In the realm of environmental leadership, Kellogg strives to conduct business in a way that reduces the total environmental impact of its products and operations. In conjunction with its inaugural report, Kellogg has set a goal of 15 percent to 20 percent reductions in energy use, greenhouse gas emissions, water use, and waste per metric tons of food produced by 2015, relative to 2005 baselines.

    The company said it would continue embedding environmental sustainability to further implement efforts to achieve the reduction targets and explore ways to support sustainable agriculture.

    "We recognize that our success in the marketplace depends on continually earning consumers' trust by meeting their evolving needs for nutritious and enjoyable foods that are sourced, manufactured, and marketed responsibly," said Celeste Clark, s.v.p./global nutrition and chief sustainability officer.

    Having developed the Kellogg Global Nutrient Criteria (KGNC), which determine the products it markets to children as well as inform innovation and product development, Kellogg by the end of 2008 fully delivered on its commitment to shift products marketed to kids under 12 to only those that meet the KGNC. The company also expanded Guideline Daily Amount (GDA) labeling, launched product reformulations, and enhanced its healthy lifestyle and food quality and safety strategies.

    Looking ahead, Kellogg will continue expanding nutritious food choices as well as consumer information and education; evaluating and improving the effectiveness of health and nutrition education programs; and sourcing responsibly, including meeting increased supplier diversity spending targets.

    The 2008 Kellogg Company Corporate Responsibility Report and an Executive Summary are available online at www.kelloggcompany.com/CR. A printed Executive Summary is available upon request by e-mailing [email protected].

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