King's Choice Cheese Launches Spa Sweeps

King’s Choice, a line of imported Danish and Dutch cheeses from Richfield, Wis.-based DCI Cheese Company, is sponsoring the “King or Queen for a Day” enter-to-win contest from Sept. 1 through Oct. 31. One grand-prize winner will receive a $500 spafinder.com gift card to be redeemed at the spa of their choice.

In-store shelf talkers with tear pads featuring a coupon for King’s Choice cheeses can be found in participating retailers during the promotional period. Additionally, consumers with smart phones can connect directly to the King’s Choice web page via the promotional display’s QR code to access the online entry form and product coupon, or to view recipes and wine pairings.

“King’s Choice offers consumers a wonderfully decadent selection of cheeses,” said Katie Jury, DCI’s marketing manager. “With this promotion we further extend this decadence to one lucky consumer, treating them to a day at the spa of their choice where they can relax and unwind like royalty.”

Details about the promotion, including full contest rules, will be available on the contest website throughout the promotional period; the winner will be announced on the company’s Facebook page in late November.

King’s Choice offers a variety of imported Danish and Dutch specialty cheeses that are steeped in the tradition of Europe’s 19th century cheese makers. The King’s Choice line is available nationwide in the following varieties including: Danish Blue, Edam, Fontina, Gouda, Havarti, Leyden, Maasdam, and more.