Kiwi Berries are Back; New Labels Attract

Shoppers dig ’em, and Hurst’s Berry Farm has them once again this fall: unique and tasty Kiwi Berries. The “no fuzz, no fuss” snack -- which joins other specialty berries from Hurst’s Berry Farm, including raspberries, blackberries, currants, gooseberries and blueberries -- comes in sweet, bite-sized packages of kiwi flavor and nutrients. With no need to peel, the roughly grape-sized fruit is ready to pop in the mouth and be enjoyed as a quick and nutritious treat, or also for use in fruit salads, smoothies or recipes.

Offered in traditional 6-ounce clamshells as well as 4.4-ounce clamshells, Hurst’s Kiwi Berries are preconditioned after harvesting and before shipping, so the berries are at optimum condition for both retailers and consumers. Kiwi Berries should be stored and displayed in dry refrigeration, having a shelf life of between seven and 14 days when they reach the store.

As the betrries are available only from late September through early November, retailers are encouraged to place orders as soon as possible “so they don’t miss the opportunity to feature this wonderful specialty item,” said Doug Perkins, Hurst’s director of sales.

Sheridan, Ore.-based Hurst’s has also introduced a new line of labels and boxes this season depicting bright, clean graphics. “The response to our new labels and boxes has been phenomenal,” noted Perkins, adding that “the new high-impact look really represents our superior product and sets a new standard for our brand and marketing materials as we move forward in 2010.”

For more information, visit www.hursts-berry.com, or contact Perkins at (559) 230-7122.