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Kontos Foods, Inc., the Paterson, N.J.-based manufacturer and distributer of traditional Greek and Mediterranean foods, has teamed up with culinary expert Angie Shaghaghi to enhance the company’s recipe development and social media efforts.
As Kontos seeks to expand its line of French-Style Traditional and Savory Crepes and other baked goods into retail stores, Shaghaghi will help to educate consumers on how Kontos products can be used in nutritious family meals, casual or formal entertaining and healthy snacking.
“Like Kontos, Angie Shaghaghi has a deep passion for creating delicious meals that promote good health, wellness and enjoyment of life and eating,” said VP Steve Kontos. “She is emerging as an energetic, creative celebrity cook who combines delicious culinary ideas with practical ways to eat better and healthier.”
Shaghaghi will work closely with Kontos’ executive chef Demetrios to develop and communicate delicious, easy-to-prepare meals with flair. Retailers and consumers will start seeing Shaghaghi soon in Kontos’ digital and social media outlets in particular, sharing her ideas via video, postings and interviews.
Shaghaghi is the owner and founder of New Jersey-based Creative Cooks!, which provides cooking programs for all ages. She also dedicates her cooking skills to philanthropic causes such as Habitat for Humanity and Share Our Strength’s “No Kid Hungry” program. Shaghaghi has appeared on such television programs as Food Network’s “Chopped” and was voted a fan favorite on Rachel Ray’s “Hey Can You Cook All Stars.”
Warren Stoll, Kontos’ marketing director, said the company’s motivation for partnering with Shaghaghi is to create a deeper sense of engagement with its target audience. “When I saw Angie on Rachel Ray’s ‘Hey Can You Cook’ and on the Food Network’s ‘Chopped,’ I knew that her enthusiasm, creativity and enjoyment of all types of food would make her an ideal social media evangelist for our brand, and help us further build a public profile for our products.”