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Kraft Foods yesterday released an iPad app it developed to provide parents with an interactive resource to help them teach their children valuable cooking knowledge, smart eating habits and basic kitchen skills.
Called Big Fork Little Fork, the app features 300 recipes, how-to videos, entertaining and educational games, and interactive elements to help transform the way parents involve their kids at mealtime.
“Kraft Foods understands that parents are hungry for food ideas that their kids will enjoy,” said Ed Kaczmarek, director of innovation, consumer experiences at the Northfield, Ill.-based company. “Our Big Fork Little Fork app is specifically designed to answer that need and is set to transform how families approach cooking and eating together. We see the iPad as the ideal device to host our newly developed content — it’s a highly interactive way for parents to engage with the app both in the kitchen and around the home.”
Big Fork Little Fork builds on Kraft’s longstanding relationship with New York-based Meredith Integrated Marketing (MIM), Meredith Corp.’s business-to-business unit that brands with custom marketing solutions. The app was developed in conjunction with MIM partner agency and mobile marketing leader The Hyperfactory, also based in New York.
Kraft plans to regularly add to the content available for the Big Fork Little Fork app. Starting this fall, the company will team with a select group of celebrity chefs to develop chef-branded content packs available for download through in-app purchase. Marcus Samuelsson, winner of Top Chef Masters, will be the first featured chef showcasing his recipes, tips and photos, bringing his global perspective of food and flavors to Big Fork Little Fork.