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This past weekend, 11-year-old Casey Rogers of Terrell, Texas, pressed the detonation button to implode Texas Stadium, thereby triggering the introduction of Kraft Foods’ newest Macaroni & Cheese Dinner product, Cheddar Explosion in attention-grabbing fashion. Casey won the Kraft Macaroni & Cheese Project Cheddar Explosion essay contest for the “dynamite difference” he’s made in his community. His four-year-old organization, Casey’s Heart, collects food, clothing and toiletries from local residents and delivers them to the homeless in downtown Dallas.
Emceed by ESPN’s Chris Berman and attended by Irving, Texas, mayor Herbert Gears, among other notables, the controlled blast set off a $75,000 Kraft Macaroni & Cheese Dinner product donation to four charities in the Irving area: Irving Salvation Army, Irving Cares, Hope Center/MacArthur Church of Christ Food Bank and Baptist Benevolent Ministries Food Bank. Additional event features included two pre-dawn fireworks. Texas Stadium was built to replace the Cotton Bowl, opened in 1971 and was once home to the Dallas Cowboys.
“We think the taste of our new Cheddar Explosion is dynamite,” said Eileen S. Rosenfeld, senior brand Manager, Kraft Macaroni & Cheese. “We’re so glad we could bring awareness to Casey’s Heart, and donate food to the city of Irving’s charities.”
The new product has more cheese sauce, as prepared, and bigger shapes than Kraft’s Spirals Macaroni and Cheese Dinner, according to the Northfield, Ill.-based company. Other new Macaroni and Cheese varieties coming to stores this spring are Extreme Cheese Explosion and Grilled Cheese Explosion.