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    Kraft Pizza Co. Expanding Plant, Backing Packers

    The construction project will add 100,000 square feet, and will boost production capacity.

    Kraft Pizza Co., maker of DiGiorno frozen pizza, broke ground yesterday for the expansion of its manufacturing plant in Little Chute, Wis.

    The expansion will add 100,000 square feet and a new parking lot to the currently 380,000-square-foot facility.

    Kraft said it is installing a new pizza crust bakery line and assembly line, which should lead to a considerable rise in production capacity.

    Construction is slated to finish this year, with equipment installation and production startup of the new lines planned for April 2009. Kraft said it will take on about 300 new employees at the expanded plant.

    In other Kraft news, DiGiorno has been named the Official Pizza of the Green Bay Packers, the company said yesterday. The Official Pizza tag will last for the next three seasons, and exclusive rights to concession pizza sales at hometown playing venue Lambeau Field and various consumer promotions come with it.

    In celebration of the sponsorship Little Chute Kraft employees had the opportunity to take part in a drawing to win four tickets to Family Night at Lambeau Field.

    Before it became the center of Kraft's pizza manufacturing, Little Chute was known as the home of privately held Jack's Frozen Pizza, Inc. Kraft acquired Jack's in 1992.

    The portfolio of Kraft Pizza Co., the leader in the U.S. frozen pizza category, includes DiGiorno, its largest pizza brand, as well as California Pizza Kitchen, Tombstone and Jack's (both also made in Wisconsin), and South Beach Living.

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