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    Kraft Singles Invites Families to Disney On Ice

    Consumers can redeem package wrappers for discounted show tickets.

    Kraft Singles has joined forces with Disney On Ice for a promotion that will bring fun to families across the United States. Through May 31, consumers can redeem any Kraft Singles package wrapper for a pair of half-off discounted tickets to any of five Disney On Ice shows playing across the country.

    “Whether it's a meal or a fun activity, parents are still looking for good value options that can please the whole family,” noted Sherina Smith, senior brand manager, Kraft Singles. “That's why Kraft Singles and Disney On Ice have teamed up to deliver a crowd-pleasing, budget-friendly partnership; they really do make a perfect pair.”

    To take part, shoppers can send in their Kraft Singles package wrappers to receive two tickets. Redemption can occur directly at the venue box office; mailed directly to the venue box office; or sent by mail to Disney On Ice’s customer service center. Complete details are available at www.disneyoniceoffer.com.

    “Similar to our offer with Minor League Baseball, this partnership brings tremendous value to consumers simply for enjoying a product they already love,” added Smith. “Depending on the show and locality, a family of four could save from $20 to more than $160 through this fantastic offer.”

    Current Disney On Ice shows are “Disney-Pixar’s Toy Story 3,” “Mickey & Minnie’s Magical Journey,” “Princess Classics,” “Princess Wishes,” and “Let’s Celebrate!” Vienna, Va.-based Feld Entertainment Inc. produces Disney On Ice.

    The Kraft-Disney On Ice partnership is being supported by television, radio, print and online advertisements across the county; retail support in-store; and in-venue signage.

    Northfield, Ill.-based Kraft Foods is the world’s second-largest food company, making products for billions of consumers in about 170 countries.
     

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