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The Grocery Shopping Network (GSN) has hired Robert Krajeski, formerly of Supervalu, as its new VP of Digital Marketing. “Bob will help build an expanded digital marketing strategy for the company,” said GSN CEO Andrew Robinson. “His role will also include identifying new client prospects and developing the positioning strategy for advertisers within GSN’s retail partners.” Krajeski also plans to leverage GSN’s intellectual property and technological assets to build brand equity and client success.
Krajeski brings unique marketing expertise from his past role as director of e-business for Albertsons and Supervalu, for which he created and developed the digital marketing and advertising department. Prior to Albertsons, he was co-founder and president of iActive, Inc., where he was a pioneer in developing the industry’s first Internet-based cooperative marketing programs that actively linked retailers and manufacturers. His consumer marketing experience includes the management of the marketing departments at Scripto-Tokai Corp. and Borden, Inc. where he launched dozens of market-leading products, including a new industry category, “restaurant-style” tortilla chips. His previous marketing experience also includes brand management at Alberto-Culver and American Home Products.
Minneapolis-based GSN connects consumers, retailers and brands through its premier content, advertising and software for supermarket Web sites.