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As part of ongoing efforts to battle hunger, The Kroger Co. said it is inviting customers to join “Bringing Hope to the Table,” a two-week campaign running this month in every store to support America’s Second Harvest, the nation’s largest domestic hunger-relief organization.
With the help of vendor partners, “Bringing Hope to the Table” should generate $4 million dollars in cash and food donations to assist 80 food banks in communities where Kroger’s customers and associates live and work, the chain said.
The hunger relief campaign includes products made by Kellogg’, Keebler, P&G, Kraft, Nabisco, Pepsi, Nestle USA, and brands represented by Acosta Sales and Marketing. A number of Kroger’s own corporate brands, including Private Selection items, are also included in the fund-raising effort.
“Food banks and hunger agencies across the country are facing unprecedented demand,” said Lynn Marmer, Kroger's group vice president of corporate affairs and a member of the board of America’s Second Harvest.
Kroger said it has helped lead the fight against hunger in the United States for more than 25 years. In the past five years, the company has donated nearly 140 million pounds of food and groceries, valued at more than $210 million, to food banks across the country.