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With celebrity baggers and local radio stations broadcasting live from stores, The Kroger Co.'s Central Division celebrated "Zoo Day" last week at 21 Scott's and Kroger banner stores in Northeastern Indiana, to help raise funds for the Fort Wayne Children's Zoo, a local cultural landmark.
Kroger said it donated three percent of sales on May 14 to the zoo -- an increase from 2 percent of sales in 2007, during which time only Scott's stores were participating.
Kroger gave customers the opportunity to contribute to the zoo in $1, $3, or $5 increments between May 8 and May 18.
"The Fort Wayne Children's Zoo is a wonderful cultural anchor for Northeast Indiana," said Bob Moeder, president of the Kroger Central Division. "I can't think of a more important visitor attraction for our company to support than one that brings so much pleasure and enjoyment to our associates and customers."
Kroger's Central Division operates 154 food stores, 129 pharmacies, and 50 fuel centers under five banners: Kroger, Scott's, Owen's, Hilander, and Pay Less. The stores are primarily in Indiana and Illinois, with five in Missouri, one in Michigan, and one in Ohio.