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    Kroger Central Div. Offers 'Green Living Guide'

    CINCINNATTI -- The 154-store Central Marketing Division of The Kroger Co. based here is assisting Fort Wayne, Ind.'s "Grassroots Green" organization by offering the "Green Living Guide for Northeast Indiana" at all of its northeast Indiana stores. All proceeds will benefit the local environmental organization.

    CINCINNATTI -- The 154-store Central Marketing Division of The Kroger Co. based here is assisting Fort Wayne, Ind.'s "Grassroots Green" organization by offering the "Green Living Guide for Northeast Indiana" at all of its northeast Indiana stores. All proceeds will benefit the local environmental organization.

    The program is being combined with other environmental efforts as part of a comprehensive, pro-active green initiative intended to reduce Kroger's impact on the environment.

    "We hope the sale of the Green Living Guide for Northeast Indiana in our stores represents only the beginning of our green partnerships in Northeast Indiana," said John Elliott, spokesman for the Indianapolis-based Kroger Central Division.

    The move follows last month's news that Kroger's Central Division was launching a national plastic recycling program -- "Bag 2 Bag" -- that includes custom-designed barrels in every store allowing customers to contribute plastic grocery bags, dry cleaning plastic and other types of plastic bags for recycling. The barrels also are used for plastic generated by Kroger's store operations, including shrink-wrap.

    The local environmental initiatives also follow earlier announcements that Kroger's Central Division is replacing motors for refrigerators and freezers to significantly reduce energy consumption, as well as adding skylights, light fixtures and different light bulbs in stores to reduce electricity usage.

    Kroger's Central Marketing Area has 154 food stores, 129 pharmacies and 49 fuel centers operating under five banners: Kroger, Scott's, Owen's, Hilander, and Pay Less, with locations primarily in Indiana and Illinois in addition to five stores in Missouri, one in Michigan and one in Ohio.

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